Category
Branding & Copywriting
Branding & Copywriting
Duration
2 weeks (semester 5, 2024)
2 weeks (semester 5, 2024)
Target
audience
Target audience
Working, Health conscious,
High income Professionals.
Working, Health conscious,
High income Professionals.
Goal
Healthy. Green. Easy.
Healthy. Green. Easy.
Posh Plants:
Elevate your plate.
Posh Plants:
Elevate your plate.
Posh Plants:
Elevate your plate.
Posh Plants
A ready-to-eat, plant-based meal brand aimed at health-conscious people aged 20 to mid-30s, including fitness fanatics and dietitians. It focuses on convenience, nutrition, and sustainability, providing protein-rich, flavorful meals that effortlessly integrate into an active lifestyle. With a colorful and friendly attitude, the brand combines health, sustainability, and modern luxury.
Posh Plants
A ready-to-eat, plant-based meal brand aimed at health-conscious people aged 20 to mid-30s, including fitness fanatics and dietitians. It focuses on convenience, nutrition, and sustainability, providing protein-rich, flavorful meals that effortlessly integrate into an active lifestyle. With a colorful and friendly attitude, the brand combines health, sustainability, and modern luxury.
Posh Plants
A ready-to-eat, plant-based meal brand aimed at health-conscious people aged 20 to mid-30s, including fitness fanatics and dietitians. It focuses on convenience, nutrition, and sustainability, providing protein-rich, flavorful meals that effortlessly integrate into an active lifestyle. With a colorful and friendly attitude, the brand combines health, sustainability, and modern luxury.
Category
Branding & Copywriting
Duration
2 weeks (semester 5, 2024)
Target audience
Working, Health conscious,
High income Professionals.
Goal
Healthy. Green. Easy.
BRANDING-
BRANDING-
Realization: People want quick, tasty, and nutritious meals without compromise
Influence: Health-conscious lifestyles, eco-awareness, and changing food habits
Mission Statement: Revolutionizing plant-based eating with convenient, delicious meals
Realization: People want quick, tasty, and nutritious meals without compromise
Influence: Health-conscious lifestyles, eco-awareness, and changing food habits
Mission Statement: Revolutionizing plant-based eating with convenient, delicious meals
Competitor analysis
Competitor analysis
Strategy setting
Strategy setting
Our Mission:
To revolutionize plant-based eating with quick, tasty, and nutritious ready-to-eat meals that support a healthy and sustainable lifestyle.
Our Vision:
To normalize plant-based eating worldwide, offering convenient, delightful meals while leading a global shift toward more sustainable food choices.
Our Purpose:
To make healthy, sustainable eating accessible and enjoyable, providing nutritious plant-based meals that benefit both individuals and the environment.
Our Mission:
To revolutionize plant-based eating with quick, tasty, and nutritious ready-to-eat meals that support a healthy and sustainable lifestyle.
Our Vision:
To normalize plant-based eating worldwide, offering convenient, delightful meals while leading a global shift toward more sustainable food choices.
Our Purpose:
To make healthy, sustainable eating accessible and enjoyable, providing nutritious plant-based meals that benefit both individuals and the environment.
Tone Setting
Tone Setting
Authentic
Customer-Centric
Passionate
Distinctive
Authentic
Customer-Centric
Passionate
Distinctive
Our circular logo symbolizes fulfillment and unity, with an elegant font that reflects the richness and sophistication of our plant-based meals. The leaf texture emphasizes our commitment to sustainability and eco-friendliness, capturing the essence of Posh Plants.
Our circular logo symbolizes fulfillment and unity, with an elegant font that reflects the richness and sophistication of our plant-based meals. The leaf texture emphasizes our commitment to sustainability and eco-friendliness, capturing the essence of Posh Plants.
Logo with tagline
Logo with tagline
Logo with other backgrounds
Logo with other backgrounds
Logo Type
Logo Type
Crake
The quick brown fox jumps over the lazy dog
Crake
The quick brown fox jumps over the lazy dog
Primary Type
Primary Type
Raleway
The quick brown fox jumps over the lazy dog
Thin
Light
Regular
Medium
Semi-Bold
Bold
ExtraBold
Black
Raleway
The quick brown fox jumps over the lazy dog
Thin
Light
Regular
Medium
Semi-Bold
Bold
ExtraBold
Black
Primary Colours
Primary Colours
#FFFFFF
255, 255, 255
#FFFFFF
255, 255, 255
#000000
0, 0, 0
#000000
0, 0, 0
#C6DF97
198, 223, 151
#C6DF97
198, 223, 151
Secondary Colours
Secondary Colours
#5CD89F
92, 216, 159
#5CD89F
92, 216, 159
#FF5C3E
255, 92, 62
#FF5C3E
255, 92, 62
#FFD36E
255, 211, 110
#FFD36E
255, 211, 110
#005D68
0, 83, 104
#005D68
0, 83, 104
#545454
84, 84, 84
#545454
84, 84, 84
Why we started?
The growing demand for healthy, sustainable food
Challenges: Unhealthy diets, environmental harm, lack of convenience
Can plant-based eating be both easy and delicious?
Why we started?
The growing demand for healthy, sustainable food
Challenges: Unhealthy diets, environmental harm, lack of convenience
Can plant-based eating be both easy and delicious?
Why we started?
The growing demand for healthy, sustainable food
Challenges: Unhealthy diets, environmental harm, lack of convenience
Can plant-based eating be both easy and delicious?
Our Inspiration
Our Inspiration
How we made it happen?
How we made it happen?
Logo
Brand Typography
Brand Typography
Brand Typography
Brand colours
Brand colours
Brand colours
Application/ Mockups/ Elements
Application/ Mockups/ Elements
Application/ Mockups/ Elements
Logo
Logo
Logo
COPYWRITING-
COPYWRITING-
In Process
In Process
In Process
PLAYGROUND-
PLAYGROUND-
PLAYGROUND-